What Is Underwriting?
Underwriting
is an effective alternative to commercial advertising.
It is your way of gaining name recognition with our loyal audience while
supporting the programs they love! As a result, our viewers
and listeners support our underwriters and many businesses
consider underwriting an excellent way to reach other
professionals.
Your
underwriting announcements are 15 seconds in length
on TV - 10 seconds on radio - and can air around
the program of your choice on any of WSKG's stations.
And because they are produced in-house, there are
no production costs for your business.
Why
should you underwrite?
|
|
|
To heighten
the awareness of your product or
service with a
very desirable audience of
400,000 households in a 21-county
coverage area.
|
|
To cultivate
a positive image in your community
by having your name associated with
WSKG's programs -- programs that
strive to make our lives better --
programs that entertain, educate
and inspire.
|
|
To make
smart, effective use of your marketing,
promotion or public relations dollars,
both for long-term positioning and
consumer awareness.
|
|
|
|